Cookie Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to website owners about how their site is being used.

Cookies are set by either the website you are visiting (called “first-party cookies”) or by third-party services operating on that website (called “third-party cookies”). Cookies can be either “session cookies,” which are deleted when you close your browser, or “persistent cookies,” which remain on your device for a set period of time or until you delete them manually.

2. Other Tracking Technologies We Use

In addition to cookies, we may use the following similar technologies:

2.1 Local Storage

Local storage is a browser feature that allows websites to store data locally on your device. Unlike cookies, data stored in local storage is not automatically sent to the server with each request. We use local storage to save your preferences and application state within the Peak platform.

2.2 Session Storage

Session storage works like local storage but is cleared automatically when your browser session ends. We use session storage for temporary data during your active session on the platform.

2.3 Pixel Tags and Web Beacons

These are tiny, transparent image files embedded in web pages or emails that allow us to track whether a page was accessed or an email was opened. We may use these to understand how users interact with our marketing communications.

2.4 Device Fingerprinting

We may collect certain technical information about your device, such as browser type, operating system, screen resolution, and installed fonts, to help detect fraud and ensure account security.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Peak platform to function correctly. Without them, core features such as logging in, navigating between pages, and accessing your workspace would not work. These cookies cannot be disabled.

Examples of what strictly necessary cookies do:

• Maintain your login session so you do not have to sign in on every page
• Remember your authentication state and keep your session secure
• Store your CSRF (Cross-Site Request Forgery) token to protect against security attacks
• Remember items in your workflow queue during your active session
• Enable the approval and review flows that are core to the platform

Duration: Session-based or up to 30 days depending on whether you choose to stay logged in.

3.2 Preference Cookies

These cookies allow Peak to remember choices you make and provide a more personalized experience. They are not strictly necessary but improve your experience significantly.

Examples of what preference cookies do:

• Remember your preferred language or region setting
• Remember whether you have dismissed onboarding prompts or banners
• Store your pricing display preference (India INR or Global USD)
• Remember your dashboard layout or view preferences
• Store your notification settings

Duration: Up to 12 months.

3.3 Analytics and Performance Cookies

These cookies help us understand how visitors use Peak, which pages are most visited, where users drop off, and how we can improve the platform. The data collected is aggregated and anonymized and does not identify you personally.

We use analytics cookies to:

• Measure the number of visitors to our website and platform
• Understand which sections of the landing page are most engaging
• Track the performance of marketing campaigns and referral sources
• Identify technical errors, slow-loading pages, or broken features
• Understand user journeys through the onboarding flow

Third-party analytics tools we use may include:

• Google Analytics (Google LLC)
• Vercel Analytics (Vercel Inc.)
• PostHog (PostHog, Inc.) for product analytics

Duration: Up to 24 months.

3.4 Marketing and Advertising Cookies

These cookies are used to track your activity across websites and build a profile of your interests so we can show you relevant advertising. They may be set by us or by third-party advertising partners.

We use marketing cookies to:

• Measure the effectiveness of our advertising campaigns
• Retarget visitors who have shown interest in Peak but have not yet signed up
• Understand which acquisition channels bring the highest quality users
• Prevent the same advertisement from being shown to you repeatedly

Third-party marketing tools we may use include:

• Google Ads (Google LLC) for search and display advertising
• Meta Pixel (Meta Platforms, Inc.) for Facebook and Instagram advertising
• LinkedIn Insight Tag (LinkedIn Corporation) for LinkedIn advertising

Important: These cookies are optional. You can disable marketing cookies using our cookie preference center without affecting your core use of the platform.

Duration: Up to 90 days.

3.5 Functional Cookies

These cookies enable enhanced functionality and are used to support features that improve your experience on the platform but are not strictly required for the platform to operate.

Examples of what functional cookies do:

• Enable live chat or support widgets
• Support embedded video or interactive demonstrations
• Enable social sharing features
• Support third-party authentication (such as “Sign in with Google”)

Duration: Up to 12 months.

4. Specific Cookies We Use

The following table lists the specific cookies currently in use on the Peak platform and website:

This list may be updated as we add or remove tools. We aim to keep this table current.

5. Third-Party Cookies

Some cookies on Peak are set by third-party services that appear on our pages or integrate with our platform. We do not control these third-party cookies and they are governed by the privacy policies of the respective third parties. We encourage you to review those policies:

• Google: policies.google.com/privacy
• Meta (Facebook/Instagram): facebook.com/privacy/policy
• LinkedIn: linkedin.com/legal/privacy-policy
• Vercel: vercel.com/legal/privacy-policy
• PostHog: posthog.com/privacy

6. Your Cookie Choices and How to Control Them

6.1 Cookie Preference Center

When you first visit trypeak.io, we display a cookie consent banner that allows you to choose which categories of cookies you accept. You can change your preferences at any time by clicking the “Cookie Preferences” link in the footer of our website.

6.2 Browser Settings

All major browsers allow you to manage cookies through your browser settings. You can set your browser to:

• Notify you when a cookie is being set
• Accept or reject cookies on a case-by-case basis
• Block all cookies automatically
• Delete existing cookies from your device

Please note that blocking all cookies will affect the functionality of Peak and may prevent you from logging in or using core platform features.

Below are links to cookie management instructions for major browsers:

• Google Chrome: chrome://settings/cookies
• Mozilla Firefox: about:preferences#privacy
• Apple Safari:Preferences > Privacy
• Microsoft Edge: edge://settings/privacy

6.3 Opt Out of Analytics

You can opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout

6.4 Opt Out of Advertising

You can opt out of interest-based advertising from participating companies through the following industry opt-out tools:

• India: Digital Advertising Alliance of India (DAAI)
• Global: Network Advertising Initiative (optout.networkadvertising.org)
• Europe (if applicable): Your Online Choices (youronlinechoices.com)

Note that opting out of advertising cookies does not mean you will stop seeing ads. It means the ads you see will be less targeted to your interests.

7. Do Not Track Signals

Some browsers send “Do Not Track” (DNT) signals to websites, requesting that your activity not be tracked. Peak currently does not respond to DNT signals because there is no consistent industry standard for how to handle them. We will revisit this position as standards evolve.

8. Cookies and Your Account

If you are a registered Peak user, some cookies are tied to your account and workspace. These are necessary for the platform to function and cannot be disabled while you are logged in. Logging out of your account will clear session-based cookies from your browser.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the tools we work with, or applicable legal requirements. When we make material changes, we will update the date at the top of this page and, where appropriate, notify you through the platform or by email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@trypeak.io
Address: Peak, iTamilnadu Technology Hub, Chennai, Tamil Nadu, India

We aim to respond to all cookie and privacy-related inquiries within 30 days.